Founded by Essie Weingarten in 1981, Essie offers an ever-expanding line of nail colors inspired by the latest catwalk fashion trends from around the globe, and Weingarten herself still creates those nail colors and dreams up their quirky names.
From The Essie Website:
After noticing a void in the nail color market, Weingarten took a gamble and went to Las Vegas. There, she capitalized on the specific needs of women working in the glitz and glam of the city – from cocktail waitresses to dealers, the women there had a particular need for manicured hands. After a successful trip, making her way through the city with samples of twelve different shades, Weingarten returned home with the hopes of bringing more choices of fashion-forward polishes to women everywhere. It was only a matter of days before the phones began ringing off the hook in demand of her fun, whimsically-named colors, which have now become a signature of the brand.
As Essie herself says: "...the beauty is, no matter which color you choose, if your nails are done, your look is finished. It pulls everything together.”
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